In this new guide, eYeka discusses what co-creation is, its applications, highlights what types of audience are best suited for it, reviews participants’ motivations and provide a step-by-step framework of how businesses can get started with a co-creation project. The guide is peppered with some of the best co-creation case studies from Coca-Cola, LEGO, Local Motors and French Telecom company SFR.
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Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalways the reasons remain clear. Why do companies need to work with consumers and not just propose them brands and products? What is behind the simple brands’ wish to try co-creation?
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC Business School about her vision of co-creation and participative innovation.
We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly discussed co-creator Apple. Curious as we are, we thought that meeting his co-author, Francis Gouillart, would reveal even more about co-creative strategies and their fields of application. We met Francis Gouillart right after the presentation of the French version of The Power Of Co-Creation: L’entreprise co-créative.
When it comes to innovation, we’re not only talking about corporate strategies or marketing initiatives; we’re also talking about social welfare. Geoff Mulgan recently presented the state of the field in social innovation at UNESCO’s HQ in Paris, where he talked about practice, theory and the future of the concept. The simple question he asked was “Why is the world so good in developping nanotechnologies, implementing cloud computing or shooting people to the moon (or mars), and incapable of tackling wicked problems like child obesity, waste or isolation of elderly people?“.