“the act of involving consumers directly, and in some cases repeatedly, in the product creation or innovation process. Companies engage with consumers on initial product concepts and ideas, and they use consumers as a resource throughout the product development life cycle.”(Doug Williams, Forrester Research)
Through Co-Creation, companies work with the powerful, creative and truly engaged portion of the online community to power product and service innovation, strategy, and research. This can go beyond consumer and include the B2B and enterprise space. The forum will bring the various constituents together to discuss all of the tactics and possibilities latent in this ever-growing and morphing space.