The Co-Creation Forum is now hosting a library of white papers and other resources on co-creation exclusively for our members! This also includes complete slidecasts of our popular webinar series. Registered members can see it here.
Haven't registered yet? Sign up here.
Learn how to Create an Innovation Clinic: A Virtual Roundtable with Gaurav Bhalla & The Oslo University Hospital Clinic of Innovation
Learn how an innovation clinic will...
- Turbocharge the creative power of your customer community
- Focus innovation on what drives customer demand
- Adapt the best practices of nonprofit community building into the innovation process
Join the CoCreation Forum as Gaurav Bhalla, CEO of Knowledge Kinetics shows how the Oslo University Hospital Clinic of Innovation uses co-creation to solve problems in the world of healthcare, and how your organization can benefit from its own "innovation clinic."
Read our interviews with Gaurav Bhalla and Dr. Andreas Moan.
News
Mon, 03/12/2012 - 10:56
Fri, 03/02/2012 - 15:31
Local Motors & Co-Creation with Damien Declercq is now available as a slidecast! Supplementary videos about Local Motors, the Rally Fighter and the X2CV are available below:
Wed, 02/29/2012 - 13:16
Don't Forget: this Friday at 11AM EST is the newest installment of our webinar series: Local Motors & Co-Creation! More tickets are now available. We'll be broadcasting live on our channel on uStream.tv with Damien Declercq, Director of New Business Development, and discussing how Local Motors uses Co-Creation and their online community at The Forge. Co-Creation Forum members can share their questions with Damien here or tweet us @cocreationforum.
Thu, 02/16/2012 - 09:30
Here on the Co-Creation forum, we've been conducting interviews with the top Thought Leaders in the Co-Creation space. Today, we have five questions with Damien Declercq, Director of New Business Development at Local Motors and host of our upcoming webinar Local Motors on Co-Creation.
How did you get involved in co-creation?
I originally started with the crowdsourcing of a logo, for DIVE, the project I was working on before joining Local Motors.
Damien worked with crowdsourced logo design house 99designs. See the original logo contest.
What's your favorite tool for interacting with your community?
Wed, 02/08/2012 - 12:00
The Co-Creation Forum Webinars series returns with an exciting presentation by Damien Declercq, Director of New Business Development at Local Motors! We will be discussing how Local Motors uses Co-Creation, their online community at The Forge, and much more. Further details to be announced.
Have questions for Damien? Co-Creation Forum members can post them here.
The webinar will be held on Friday, March 2, 2012 at 11:00 AM (ET).
Space is limited - Register Now!
Resources
Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in the value-creation process but they also noted limits and insisted on defining clear collaboration procedures.
Eric Von Hippel started talking about lead-user innovation as early as in the mid-eighties. Sonn after, consumer participation in service delivery and product development started to gain momentum in the nineties, and the first articles about co-creation were published in 2000. Even though these trends are obvious today, few hard facts have been published about consumer vs. business innovation. This post discusses the results of two quite recent surveys, the first ones to analyse this phenomenon on a large scale.
In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that consumer innovation is NOT a niche phenomenon, and that companies would gain significant innovation power if they find ways to open up to this distributed innovative potential. While research about user innovation started in the eighties, more recent research streams focus on the quantification of consumer innovation or the link between creativity and innovation.
A great read from a recent edition of Creativity and Innovation Management is the article Stimulating Creative Rationality to Stimulate Innovation. It was writtenby two French researchers: Joëlle Forest, PhD in economics, who likes to explore the relationships between design and innovation, and Michel Faucheux, PhD in literature, who focuses his research around the narrative role of technology. Together, they argue that the Western tradition has separated “creativity” from “rationality” for too long, and that innovation requires both!
Very recently, the Hungarian ad agency Café Creative released a video that yielded a simple yet true message: creativity takes time! To prove this, they asked young kids to draw a clock (1) in 10 seconds, and (2) in 10 minutes. Unsurprisingly, the second wave of drawings was much more original than the first one: the kids reinvented the clock as animals, flowers, kites…). While this little experiment shows obvious results, the fact that creativity takes time has also been proved in scientific litterature… and even at eYeka where we came up with the same finding!
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