The McKinsey Global Institute in its report “The Social Economy: Unlocking Value and Productivity Through Social Technologies” estimates that leveraging social technologies and platforms including crowdsourcing and co-creation could improve productivity of high-skilled knowledge workers by 25% and contribute between $900 billion to $1.3 trillion per annum across four commercial sectors: consumer packaged goods, retail financial services, advanced manufacturing and professional services.
Put it simply: “Companies that depend very heavily on influencing consumers can derive considerable value by interacting with them in social media“.
Learn how to Create an Innovation Clinic: A Virtual Roundtable with Gaurav Bhalla & The Oslo University Hospital Clinic of Innovation
Learn how an innovation clinic will...
- Turbocharge the creative power of your customer community
- Focus innovation on what drives customer demand
- Adapt the best practices of nonprofit community building into the innovation process
Join the CoCreation Forum as Gaurav Bhalla, CEO of Knowledge Kinetics shows how the Oslo University Hospital Clinic of Innovation uses co-creation to solve problems in the world of healthcare, and how your organization can benefit from its own "innovation clinic."
Read our interviews with Gaurav Bhalla and Dr. Andreas Moan.
News
Mon, 07/30/2012 - 04:39
Organized by the Co-Creation Association in collaboration with the Co-Creation Forum, Capgemini and eYeka, the 2012 edition of the Co-Creation Awards is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale.
The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors.
Co-creation is defined as the act of involving customers and/or stakeholders in the innovation, marketing or value creation processes of private or public organizations. Co-creation has become increasingly popular with brands and organizations looking to source fresh ideas for developing new products or creating more engaging and authentic communication.
Thu, 05/31/2012 - 10:15
Learn how to Create an Innovation Clinic with Gaurav Bhalla & Oslo University Hospital Clinic of Innovation is now available as a slidecast! Supplementary links and videos about the clinic are available below:
Tue, 05/29/2012 - 10:06
We talk to Dr. Andreas Moan, cofounder of the Oslo University Hospital Clinic of Innovation, about how they are changing the world of healthcare with co-creation and customer-centric innovation.
Mon, 05/21/2012 - 11:47
We talk to Gaurav Bhalla, the host of our upcoming discussion on the Clinic of Innovation, about his introduction to co-creation and where he sees it going.
Resources
In this new guide, eYeka discusses what co-creation is, its applications, highlights what types of audience are best suited for it, reviews participants’ motivations and provide a step-by-step framework of how businesses can get started with a co-creation project. The guide is peppered with some of the best co-creation case studies from Coca-Cola, LEGO, Local Motors and French Telecom company SFR.
Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalways the reasons remain clear. Why do companies need to work with consumers and not just propose them brands and products? What is behind the simple brands’ wish to try co-creation?
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC Business School about her vision of co-creation and participative innovation.
We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly discussed co-creator Apple. Curious as we are, we thought that meeting his co-author, Francis Gouillart, would reveal even more about co-creative strategies and their fields of application. We met Francis Gouillart right after the presentation of the French version of The Power Of Co-Creation: L’entreprise co-créative.
When it comes to innovation, we’re not only talking about corporate strategies or marketing initiatives; we’re also talking about social welfare. Geoff Mulgan recently presented the state of the field in social innovation at UNESCO’s HQ in Paris, where he talked about practice, theory and the future of the concept. The simple question he asked was “Why is the world so good in developping nanotechnologies, implementing cloud computing or shooting people to the moon (or mars), and incapable of tackling wicked problems like child obesity, waste or isolation of elderly people?“.
Join the conversation: